Benchmark School won a 2023 Bronze InspirED School Marketers Brilliance Award for its Graphic Identity Redesign in the only international competition that recognizes excellence in private and independent school marketing and communications. The Brilliance Awards are sponsored by InspirED School Marketers, a community that provides “brilliant ideas and brain food” for private school administrators worldwide. 

The entries were judged by a volunteer panel of 88 marketing experts from around the world who are professionals in private schools or businesses that specialize in private school marketing. The entries were scored on originality, persuasiveness, copy/script/dialog, visual elements, execution, and overall appeal.

Benchmark's newly refreshed brand was honored with the win, with judges commenting, "This was very enjoyable to peruse and had some very well-done elements. The debossed seedling — perfection! Nicely executed improvement on the old logo."

Benchmark's Director of Marketing and Communication Alyce Callison says, "We're so proud to have created a new brand identity that is not only visually appealing but also truly represents the growth and support our students and families experience at our school."

View the 2023 InspirED Brilliance Awards winners.